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One thing that I've discovered is that you can use punctuation in the middle of a keyword phrase.  So, for example, if you were trying to rank for dry cleaners Birmingham you could have a line of text like this: "When looking for dry cleaners, Birmingham has lots of options." or "We have lots of experience as dry cleaners. Birmingham is an amazing city and we are happy to serve our many customers." Those are not the best examples, by I think you get my point though.