Questions
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Best Practices for Businesses Considering Going Fully Remote
The best practice for a business site is to add the local business schema first. I tried this on my website.
Local Listings | | sjjani0 -
Truncated sitelinks in SERP
Thanks for the reply - this was the top organic search result.
Intermediate & Advanced SEO | | Parker8180 -
What types of businesses does Google display reviews in SERP for?
Hi Jacob, Yes, unfortunately there is no strategy for overriding Possum if you are being affected by it due to sharing a building and category with a competitor. This is a completely separate issue from whether or not Google is displaying in-SERP stars for your industry. It's highly unlikely that the two things have anything to do with one another. While I don't know the complete details of your scenario, what you are describing regarding having to zoom on Maps to see yourself sounds very much like Possum, given your shared building/category with a competitor. Unless you can change your categories (which normally you wouldn't want to do) the effect you are experiencing is now being felt by numerous businesses in your same scenario. How are you doing in terms of competing with that competitor who is showing up at the non-zoomed level of the map? How are your citations (do you have a good set, are they accurate, free of duplicates)? How about review count and sentiment in Google? How strong is your website? Because Possum is still so new, I've yet to see many cases brought to light of how a given business is chosen over another one as the one Google is showing at the non-zoomed level, but I would expect ranking factors and user behavior have something to do with it. Sorry not to have an easy solution for you. I hope these thoughts are at least helpful.
Reviews and Ratings | | MiriamEllis0 -
Should we rename and update a page or create a new page entirely?
Thanks for the information! I think at this point, we are going to leave the page as is and just change the site nav to link to the new page. We'll leave the other page there to keep doing what its been doing, but without the new traffic from the main site.
On-Page / Site Optimization | | Parker8180