Questions
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What is the best way to deal with creating a separate brand with it's own website when the main site already ranks well for the target keywords?
We see a lot of people creating a second website, trying to rank for the same keywords as their main site - when their website isn't ranking well enough to do anything. That is crazy. You are in the perfect position to make a second website and use the popularity and power of your first site to drive it. Promote the second site on your main site, refer traffic there, link to it, advertise it, ask your tribe to help you.
On-Page / Site Optimization | | EGOL0