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Kevin From an SEO perspective Patrick and Alick are correct. It makes nominal if not no difference. However from a CTR perspective the pipe is 97/100 times superior to the hyphen. Further you only generally have 512 pixels in the title before it truncates. ie if the title extends to over 513 pixels - often google reverses the title and places the brand first. So every pixel matters and the pipe takes less space. Hence given the high impact of the title on SEO - and every character matters, to me it makes the pipe a winner on a few fronts. Using your example:- Emergency Electrician | Windsor - BrandName = 399 pixels Emergency Electrician | Windsor | BrandName = 397 pixels My conclusion is always use the pipe unless you are prepared to experiment and try and break a strong general rule. Plus you may be able to squeeze that extra letter in, or introduce proper Capitalization so it has a higher CTR. Let me know if any queries on the above.