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I would recommend: If the page content is truly that similar to the the others, I'd recommend using the rel=canonical tag on service pages to point to the profession page as the authoritative page OR Add enough unique content to the service pages to allow them to not appear as non-duplicate. This would involve either having your in-house team developing useful content or forcing your users to enter a paragraph of text that would only be used on those service pages. OR Last resort, you could noindex the service pages to avoid duplicate content indexed by search engines. If you noindex, you will have more control over which pages you are telling the search engines are most important. Scott O.