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Hi Kenneth, I think it depends on whether you truly operate as a local business within that city location. If you intend to advertise to a specific city then the intent changes from finding you on a national level to finding you at a city specific level. If you truly operate (and you haven't said) from that city location then you could really optimise the page as city specific so would rank highly in that local area. You could make the page different from the national page by including photos of the city with appropriate Alts and a little about the city itself. You'd find it relatively easy to rank at a local level for the page. If you do not operate at City level (with a local office) and are a national company simply targeting a specific city to sell to then I would canonicalize the page back to the generic. It begs the question though why you would want a city focused page in the first place and why the national one wouldn't suffice. I hope that clears (and not muddies!) your thinking! Regards Nigel