Talking with an angel investor the other day about online marketing and he asked a question that I could not answer, but thought this community may have an opinion or insight.
A lot of platforms are now including SEO and SEM to varying degrees of success. For example Big Commerce have a marketing platform that you pay a monthly fee for. However, what is hard to understand is who does this well and who doesn't?
Also there are many industries such as electricians, dentists, carpenters, insurance agents, etc who may to varying degrees rely on online marketing to drive leads and keep the phone ringing. So if they do there online marketing well the phone does continue to ring.
So I have three questions if anyone hs any views.
1.) what platforms or industries or sectors do online marketing well?
2.) what platforms or industries or sectors do online marketing badly?
3.) is doing online marketing well or bad a function of the platform, industry, size of business, budget, knowledge, tools?
Thanks
