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Co-founder and CEO of Operad, a search marketing agency specializing in conversion oriented SEO.
I started my online marketing career 12 years ago in the niche of affiliate marketing, then discovered the fascinating world of search.

I'm very passionate about SEO and love the fact that it's so dynamic and ever-changing. Keeps us thinking.
Operad's SEO methodology is an holistic one, building strategy that's backed by conversions and ROI (rather than rankings and traffic).