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Thanks Craig, appreciate your help.

My experience with competing for my own brand name against myself.... Bulwarkpest.com was the established authority and brand for Bulwark Exterminating and Bulwark Pest Control. Time had come for a major site overhaul. We revamped the site and decided to go with the longer domain, bulwarkpestcontrol.com. No matter how hard I tried I could not dethrone bulwarkpest.com. Traffic on bulwarkpestcontrol.com was 10x that of bulwarkpest.com. More links, better SEO, more pages, I even threw PPC into the mix. The only way I was able to beat my own domain was to 301 bulwarkpest.com to bulwarkpestcontrol.com. I took it back out of the 301 out of curiosity, but the new ranking domain, www.bulwarkpestcontrol.com, stayed on top. Once you have achieved that glorious position of "brand" or authority for a search, it is near impossible to dethrone it. Even if you were to beat the algorithm, if your site ever got a human evaluation, which google does do on a regular bases, you would be dethroned because searchers want to find the brand website when searching for a brand.