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The most honest answer is that we simply don't know. There is some speculation that CTR and/or bounce-back rates and search refinement rates factor into the rankings. No one has proved either, but both seem to make sense. If I were Google, I would use CTR as one factor among many, but only judge against results for similar positions in similar results. For example, the CTR on simple questions is likely to be low across the board, so I wouldn't hold that against someone. With all of that said, I am currently responsible for a number of sites that actively try to convert people directly from SERPs. We haven't noticed any downside to it because we satisfy their query when they do click with more information and they don't click on other results either. As I said, it makes sense. Google would compare apples to apples if they had any sense.

Hey There, Thanks for writing in and sorry for the confusion. The campaign data can update either weekly or daily depending on the section. For example, rankings and crawl update once a week while social, mentions, and traffic data update daily. The link data updates anywhere from 1-4 weeks depending on our index update which is not tied to the campaigns. I took a look at both of your campaigns and I am seeing that all of the sections that update daily that are set up for those campaigns do show an update for every day since the campaigns were created. It looks like both campaigns have traffic data connected and that dashboard defaults to the weekly timeframe, so you would just need to change the timeframe dropdown in order to see daily data there. For the first campaign you created, you have also connected social accounts and that section automatically defaults to daily metrics. As for they crawl and rankings sections, your first campaign is set to update by the end of the day Thursday, Dec 5th, and the second campaign should update by the end of the day Friday, Dec 6th. I hope this helps. Please let me know if you need any further assistance. Chiaryn