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Hi! This is a really great question. I would highly recommend checking out one of our weekly webinars: http://www.seomoz.org/dp/wednesday-webinar with the Help team. Each week they cover a different topic and show you how to best use our tools. You'll get a chance to ask specific questions and get in-depth information. Also, we have an extensive Help Hub that has lots of information on how to use the tools, why you should use them, etc. I'd check that out as well: http://www.seomoz.org/help. I hope this helps get you started down the right path. Thanks again for asking! Jen