You need to do a few things.
- Write a great title tag but test variations over time to see which one gives you the best rankings and CTR.
- Add great content to this page. Something that will keep visitors on this page when they get there.
- Create other blog posts on your site that will attract links and then internally link over to your "bike tours in France" page.
- Build a handful of good inbound links to this landing page.
