Welcome to the Q&A Forum

Hi Nico, Tim's example should get you what you need to mark up your aggregate ratings correctly. I wanted to take a minute to address your other questions. Anything between the and tags in an example is something you should customize to your content. So in the example above, <spanproperty="name">Super Book, you would replace "Super Book" with whatever the name of the product being reviewed is. For any example of Schema markup, if the example includes information that isn't on your page, you can just delete those properties.</spanproperty="name"> For Publisher markup, the "publisher" isn't the person who wrote the review, it's the website as a whole (that's you) that is publishing the content. In terms of whether or not Google will include the ratings snippet since it can't verify whether ratings are real, in my experience they will especially if you have a good volume of reviews.

That's awesome Patrick I'll read all your ideas. Thanks a lot NIco

Hi Niclaus, Keri is right on. You'll need to do a full assessment of the client's present status, their competition, their goals and opportunities to determine which actions may benefit them most. This type of assessment will typically go beyond the types of advice you can get from a forum, as it will be the result of some hours of work auditing the client's unique situation and goals. Most national businesses need to implement a combo of organic SEO, social, PPC, etc., but the right recipe for your specific client will be unique to them!

Unfortunately, it is still the same issue. I just made this up: Mess with the NAP, deal with the crap. There is no way I would do this based on one thing alone: Experience in trying to assist those who have. Sorry, I wish it was easier, Robert

Hi Nicolas, Thank you for the clarification. The business you are marketing, then, is not local, but virtual. Because of this, creating local citations is not the right path to go down. You need to work on building organic authority - not local authority. Don't create a Google+ Local page - the business doesn't qualify for one. Instead, you need to work on content development, earning links, social outreach, video marketing, etc. If you need further clarification as to which business models are deemed eligible, by Google, for local inclusion, here are the Google Places Quality Guidelines: https://support.google.com/places/answer/107528?hl=en

Hi Nico, before i answer your question, its probably worth noting that if you manipulate your sitemap priorties too much they will be ignored - and should this "over optimisation" penalty occur you will be hit. it also sounds like you are trying to manipulate "link juice" within the site, usually doing this is a bad idea - my advice is think of the user and not the search engine, even if it worked and you got visitors to your site if they can't find their way around you are in trouble. your question Rel canonical only effects duplicate content between your own pages and other sites - implement it if you want it wont have much effect. I think you've got rel=alternative mixed up, it is used to point to things like RSS feeds or copies for PDFs, not previous pages / content.

On Wordpress there is a page created for each author on the blog.  It looks something like this. http://hilounge.com/author/hilounge/ The author archive or page needs to have a link to the authors google plus Profile.