Questions
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Keyword Research and Tracking Tips?
Most people have their general process down pat, so I thought I would just add a couple things I do with keyword research that I'm not sure if other people do, or if they consider them to be an integral part of their process: • I take large groups of keywords, upload them to adwords, and get regional search volumes using the keyword planner (E.g., Seattle or Texas or whatever is the relevant area for a client.) I then export search traffic by region from Google Analytics and compare the volume a website is getting from search compared to what the Google Keyword Planner reports the volume is... and find opportunities from there. Pic below. • If I know there are opportunities for a client and I'm looking for pages to optimize or create or whatever, I use Screaming Frog's custom filters to gather a list of all the pages on a site that already contain a particular term. Then export, and you have your list right there. • I also look for universal results stuffed with image boxes, local packs, videos, news results, as much as I look at rankings. Those results often provide the best opportunity for capturing the greatest share of searches. QMeamSz.png
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