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Hi NetMasons, Google forms a cluster of data about each local business, drawing information from around the web. If Google is publishing incorrect business data for your company, chances are, they have pulled it from some source that features this incorrect data. For a better understanding of how local business data is shared around the web, check this out: http://moz.com/learn/local/local-search-data-providers Your task will be to search for whatever pieces of the data are incorrect, find the source of them and then correct them at the source so that, eventually, Google will update what they have about you to reflect correct information. Citation inconsistency is widely considered to be the third most negative ranking factor. You can read more about this here: http://moz.com/local-search-ranking-factors Without actually being able to audit your unique situation, I can't guarantee that this is what is causing your issues, but from your description, I'd bet that you have some citation cleanup work ahead of you. Please, let me know if you have any other questions.