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Hello, I think the best answer is Patrick's one, but I'd like to add this: "Homepages usually get all the strength (=link juice, highest Page Authority or URL Rating for a specific domain). Tipically, this link juice will pass internally from the homepage to the rest of pages, but this authority will be reduced when going deeper into other subfolders". Best regards,

Hey Natty, Not sure how much organic traffic you consider to be "not much", but either way, there are a few things you may want to consider: 1. Create content for each category page that is unique to them (e.g. create category description for "Body Moisturizers"). This will help create relevancy and reduce your overall "thin" and "duplicate" content throughout the site. 2. While it appears that the page is in main GG's index (as found here), I'd recommend adding links on the home page that deep link to the categories you're wanting to gain more traction with. Doing this will help reduce the crawl depth of the page and would help distribute some of the authority that the home page has, directly to those sub-pages. You could do this in a "categorical module" (e.g. create a visual box for a category "Skin Care") which has a sentence or two description w/ links to the sub-cats you really want to bring further up...could do max 5 links with a "view all skin care products" at the bottom of it. 3. You'll notice in the site search link from above that you have many pages indexed for the single page we searched for. This represents a duplicate content issue. Checking the paginated results pages (which is what those extra results are), you'll notice the URL canonicals to itself (which is fine if the content is truly unique, but in this case, it doesn't appear to be). You'll also notice that the canonical references conflict with the hreflang references. In any event, just some thoughts. Hope this helps! Cheers.

Hi, That is Google answer box and if you know how Google pulls it please watch below whiteboard friday from Rand Fishkin. https://moz.com/blog/how-to-appear-in-googles-answer-boxes-whiteboard-friday Hope this helps. Thanks