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Depending on the client the convention can change. Here are two traditionally used ways to deal with titles Keywords and phrases - Brand ( seems to be better because the keywords are first) Brand - Keywords and phrases or Keywords - Location - Brand (adding more than one location would probably not work well) Make the home page you primary location and deeper pages covering other locations. The example you provided does look a bit spammy due to the keyword being present multiple times and different locations being there. Obviously there isn't a perfect way to do this. So do what makes sense and is considered best practices and then record the results and tweak it as necessary.