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Thanks for your response guys. I got your point - need to remove some keywords repeating to make the website look more natural and need to update the site architecture. But I can't agree on "doorway" pages statemnet. Every page of the website has unique content. Infact, there is one of our competitors who OUTRANK US with copy/paste text on every area page like this: "Man and Van service copy/paste,copy/paste,copy/paste,copy/paste,copy/paste, area Barnet" "Man and Van service copy/paste,copy/paste,copy/paste,copy/paste,copy/paste, area Acton" "Man and Van service copy/paste,copy/paste,copy/paste,copy/paste,copy/paste, area Hammersmith" How is that possible? I thought that content is king for Google but in this case a website with duplicate content outrank a website with unique content.