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It seems that the URL you asked me to run at OSE's home page should not be the back-link but the my site's link whose back-links I want? Is that correct? Yes, that's correct. It could be that you are seeing only links pointed to the URL. Be sure to use the filters and drop-down to choose "pages on this root domain"  (see the attached screenshot) Otherwise feel free to shot me the URL and I'll be happy to take a look. One note: different indexes always list different URLs, even Google Webmaster Tools doesn't list a complete set of links to your site. Moz's index could be considered "medium" size. It doesn't contain every link to your site, but it contains the majority of the important ones. 9pkVWtu.png