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We all have "get links" drilled into our head repeatedly, and for good reason. Links are a key factor in determining a site's authority and worthiness in the eyes of the public. Relevancy can definitely outweigh links, as you see in this case. There is nothing wrong with Google's ranking in this case. Below is an analysis for the #1 ranked datafast.net: Search Term: phoenix computer repair Page Title: Phoenix Computer Repair | Computer Repair in Phoenix Arizona (AZ) 1. Page Title begins with an exact phrase match for the searched term. 2. Page Title is short, so the words used have a lot of weight 3. Page Title offers a full second match of the phrase, though not an exact match Your page title (the #4 rank) is optimized for the search term but not quite as well based on word order and word count. On Page factors: 4. The top ranked site misses an opportunity by not using the ALT tag for it's images. Just an fyi. 5. The first words in the content area of the #1 ranked site is the phrase from the page's title: Phoenix Computer Repair Services. The words appear in large bold-type, though not a H1 header. 6. Exact phrase match appears twice more on the page, once in the content and once in the footer. The content appearance is in bold. 7. The phrase "computer repair in Phoenix" is also used, in bold. The page clearly offers very little content. But there are several things that work in it's favor. There is no header text, no ads, the side bar only contains the navigation, and the footer only contains basic site links. The content area text has a lot of weight in that regard. The content, while very light on word count, is straight forward and to the point. Their focus is a perfect match for the keyword phrase involve. This page is not spam. I would not advise reporting the page as spam. The Google account used to report this page can be devalued in the eyes of the spam team for doing such. It would seem you are reporting the page to eliminate competition, and not due to any actual spam. The #1 ranked page was designed for the exact phrase you are using. The domain and page authority aren't great, but a 3x ranking isn't bad either. The #4 site's page uses the key phrase....ZERO times. There is a (non-exact) match in the footer with "Computer Repair Phoenix". The #4 site is heavily stuffed. The footer is a list of 15 cities and 200 zip codes. Bottom line, Google got it right. The #1 site is a local, established business with some authority and a page perfectly optimized for the phrase involved. The #4 site needs work to be more competitive on this phrase.