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Have you considered allowing guest posts from professionals within the industry. Make some contacts with some top authorities in prescription drugs to do some guest posts and offer them some sort of incentive (doesn't have to be a link back). Also, try to set up an interview with a doctor, pharmacist to talk about current issues or events within your industry and post the interview to the site. Or even try your idea of going on a tangent of saving money on prescription drugs and interviewing a financial consultant but have your questions pertain industry related topics. There are many things you can do to get your site ranking and rolling!