Welcome to the Q&A Forum

I would track whatever is relevant to your business. Are those villages holding valuable customers? If you rank high for these villages then your exposure could be much greater. It is also easier to rank for small local areas then large geographical ones. With that said if you track just the 3 major towns chances are you are ranking similar to those smaller villages. It all depends on how much info you want and what is necessary to improve your SEO strategy.

Completely agreed with Oleg.

Hi Sarah, Somehow I answered this and I must have forgotten to post the answer! Arg, it was a long one, too. Let me try to summarize what I'd do: -If possible, noindex any page that doesn't display content while not logged in. Wait for those pages to drop out of the index, and monitor for errors. If not possible, skip straight to blocking pages behind a login wall with robots.txt. For example, to block anything in the login folder: Disallow: /login Or to block anything with a login variable: Disallow: /*?login This should prevent bots from crawling those URLs where you don't have any content to show them. Make sure to use this carefully. I do apologize for the delay. If you have additional questions please feel free to PM me. I'd be happy to do a quick consult online or over the phone, as I feel bad that I never actually answered, and I can give you more specific ideas if we look at the site. If this answers your question that's fine too. Good luck!

Thanks again Dirk. I like your direct and knowledgeable responses. I have sent a Linkedin connection!! Many thanks, Sarah

What you touch on is a major flaw with every rank tracking tool I've ever used, because the national results for local focused keywords might not be what actually ranks in that city.  That said, it's one of those "it's as good as it's going to get" kind of things, and it at least gives you a good baseline. Now I want to add to what Martijn suggested above to not track the spin-off pages, because those individual locations are incredibly important to the people at those locations, the focus isn't all on the homepage.  Fortunately Moz has an old tool that can help you, though you will likely hit a limit (my current limit is 100 keywords tracked) based on your account level with Moz. It's the old Rank Tracker, which still exists and it is seperate from the Campaign Level rank tracker, using this tool you can track a single keyword to a single URL, so it's not just showing you keywords for the entire campaign, just a nice straight forward "how does X rank for Y" and it'll e-mail you if you set it up to do that. Moz Rank Tracker - https://moz.com/researchtools/rank-tracker