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I'm afraid it's going to need to be added manually. (They acknowledge this is a pain, here: <a>https://schema.org/docs/faq.html#10) </a>and explain why  - sort of. There's a getting started guide, here: <a>http://schema.org/docs/gs.html</a> You can use Google's Markup Helper, which may make it easier for you to implement: https://www.google.com/webmasters/markup-helper/?hl=en There's a great help section on this, here: <a>https://support.google.com/webmasters/topic/4599161?hl=en&ref_topic=4589289</a> If the code is in the footer (so re-used across the site) you should only need to tag it once. Some schema properties that relate to your industry may be useful, too: <a>https://schema.org/Hotel</a> Good luck and happy tagging