Questions
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Why does one page rank while a similar page doesn't?
Hi Greg! Keep in mind that the On-Page Grader won't really tell you how likely a page is to rank; it'll only tell you how well the page follows best practices when targeting a particular keyword. On-page optimization is only so strong as a ranking signal, and is _really _unlikely to be the factor that determines rankings. It can definitely provide an extra push though! There are a couple Moz tools I'd recommend checking out to help figure this out. The first is Landing Pages, which intended to help workaround Google's (not provided) keyword data. It'll let you know which tracked keywords are most likely to be sending traffic to which pages, as well as whether keywords you're not tracking are also sending traffic (though it can't tell you which ones). The second is the Keyword Difficulty Tool, which can run a report called a Full SERP Analysis that can tell you which factors are likely helping the top 10 results for any given keyword to rank. It might provide some insight. Cyrus Shepard made a pretty great video on it here. Lastly, we've got an article here on Page Authority and how to raise it, but it pretty much comes down to "work on your link profile." I hope that helps!
Moz Tools | | MattRoney1