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Hi  Mubashir, I would suggest you begin by focusing on the on-page SEO first. I'm not sure what level you're at in terms of your SEO knowledge but for a re-cap, the SEOMoz beginners guide to SEO is always great - http://www.seomoz.org/beginners-guide-to-seo Once you have the structure, content and on-page optimization correct, you can then consider who your audience is, where they can be found online and appropriate methods for putting your site in front of the right people. With this in mind, you can then begin to build relationships with the influential people who will allow you to put your site in front of their audience.