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I just thought of one report that's quick to run and always good to share. 1. Go into keyword explorer and change the drop down to root domain 2. Enter the client's domain and hit run 3. A new screen should pop up with the option to add more domains. Add one or two of his competitors in the field below his URL and hit the "compare sites" button 4. Take a screenshot of the resulting graph What's nice about this is that you're providing something visual you can talk to without overwhelming them with data. You can talk about the problem you see in this graph and how you can address it. Hope that helps!