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Thanks, going to watch it for the second time About the cannibalization of the main keyword, yes we are going to lower the amount of our main keyword. BUT if Moz their primary keyword would be "SEO", then all other pages on their website - and I bet that atleast 95% of their pages contain the keyword "SEO" - would rank lower or the homepage would rank lower. But this isn't the case, it makes it stronger because your whole site talks about this topic / keyword.