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Happy to have you here, Lior! While you're diving into this topic, you might like to read: https://whitespark.ca/blog/the-json-ld-markup-guide-to-local-business-schema/

I believe the issue here may be what you are entering into the search engine. You can emulate your location and check the query as if you were in a geographically different place. Even going incognito still passes your location, making local SEO more difficult. Go to Settings (the gear symbol) in the top right of google search, click search settings and change the location to the city your are optimizing for. That may help, but I am unsure what the exact issue is. When you say it doesn't rank well in organic search, I need to know the keywords you are tracking. According to Ahrefs - While checking your domain backlink profile I see that the top level domain http://5starloans.com has 409 backlinks and 40 referring domains while the url http://5starloans.com/san-jose/ only has 12 referring domains and 24 backlinks. This may be the culprit - dofollow links on /san-jose 23 while dofollow links for berkely is 365 as it is for your top level domain page. The title tag for http://5starloans.com/san-jose/ is also different (title tag is Car Title Loans in San Jose CA | 5 Star Loans)  and doesn't start with 5-star loans as the Berkeley page does the Berkeley title tag is 5 Star Loans | Car Title Loans in Berkeley CA - This may play in, but I still need to know which organic keywords you are tracking. The Moz Chrome tool reveals that the San-Jose subfolder has 1 linking root domain while the Berkeley has 2 linking root domains. Unsurprisingly SpyFu shows contradicting results. San Jose shows an estimated 145 SEO clicks/13 organic keywords/rank 1 for star loans while Berkeley shows 1.38 estimated SEO clicks/ 18 organic keywords/ no ranking keywords on page 1-3. I suggest we have a brief Skype call so I can ask you some relevant questions. My Skype name is Acculytic. Or we can continue the correspondence here, entirely up to you. These are quite inconsistent and if you give me read-only access to your google analytics / search console I can look further. I hope some of this was useful but I do need more info to try and help. dR3pIab WazCkWo YnGWvpv uXDfXbV 8vcKszy OPubEla