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The general approach we take on our sites is to have the URL in the following format: root-domain.co.uk/county(state)/city/district I would not worry overly at having the full address in the URL as that’s very specific, so long as you’re hitting the local area your users will be searching for that will be sufficient for local targeting. It will also keep the URL shorter and cleaner, and in my opinion more user friendly. The user will be able to find the specific address on the store page. This whiteboard Friday doesnt focus on your specific query but you may find it of use. Hope this helps.

All my sites are in multiple languages - including french - and I have seen much better results when I translated the file names into French instead of leaving them in English.  So for example I have found that: www.mywebsite.com/bonjour.html performed better for relevant French language searches than www.mywebsite.com/goodmorning.html This has held true for me in all the languages.  Even in Chinese and Russian, I write them out with latin characters and it seems to make a difference. I hope this helps.