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Questions

Changing a product page from "example.com" to "example.com/keyword" affect SEO and Ranking?

Please clarify. Example.com is your homepage and it cannot be changes. If you change urls it will be taken as a new result by google unless you redirect. I have changed certain urls of this website. Take a look. It may help to clarify you.Check this
On-Page / Site Optimization | | Alexrobi

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