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I first came in contact with SEO on my private spare time. I was inspired by my brother, Jim Westergren. It truly began on May 20, 2011 when I began consulting for a company in Malmö, where I later became employed. I collaborated and developed a concept that is very successful and used by a variety of companies today. At the time of writing, I have optimized around 700 sites with local intent of which about 80% of them have top rankings on Google. I've learned a lot along the way.