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Thanks for your response, John. That's good to know. I wonder why Moz lists bit.ly as the domain with a DA of 97 when it's just a redirect from another site. Shouldn't it list the actual url? (BTW, in the case I'm referring to, the shortened link was actually an article from our competitor's own website, so definitely not a backlink.)

This is a tricky one.  Things I might consider are: changing your link structure and the hierarchy of links and link equity flow throughout the page is no problem. So long as you use 301 redirects in the correct way and get things indexed in search console (there's a stricter limit on how many you can do in a day now but it's still a good 10-20 in my experience) then there will be no waiting around for the changes to take affect and rankings will not tank because of 301's like they used to.  The whole structure could be changed and reindexed inside a week. Pages with the same copy near one another may still be competing unfortunately (the problem you're having) but it could also just be that the new pages are newer and haven't had the traffic and user data fed back to google yet so it's not ranking them highly.  Do a bulk DA check to find out. I would certainly consider seriously looking at what your successful competitors are doing - if they are ranking then they have it the right way.  But don't blindly follow the competition without researching their pages and crawling them with tools like Screaming Frog to see the link structure visually. "Self Storage Vancouver" as David said, should be your main page, at the top.  Then the local pages should all link to this page and they will make sure you're ranking for that term.  Then have the sub pages with their towns in the H1's, title and URL as you describe and mark t all up in Data Highlighter and make sure the GMB categories and locations are absolutely spot on with your NAP.  Like 100% identical. Use Moz Local for this. The bounce rate on your main Self-Storage Vancouver page will be 0% because everyone will choose a city so this will really help with the UX signals - although google will know it's a sort of portal page. Remember that google ranks 'entities' but it can take time for an entity to appear in local search, on the maps and on the SERP.  You'll be used to having things appear instantly with your main page with it's high DA, loads of traffic etc but when you open a new one you are still starting something new in google's eyes so you cannot expect the same results immediately. Hope this helps.