Welcome to the Q&A Forum

Hi Mike,

We have actually been working on updates to this recently which we plan to add in along with quite a few other updates later this fall. That said, things didn't change too much. We made some updates for clarity of a few issues and the importance of some things has changed a bit, but for the most part I agree with Steve, the fundamentals hold true.

Thanks!

Miranda

Hi PhotoGazza,

We pull Facebook Shares and Facebook Likes from Facebook's FQL. They define Shares as, "The number of times users have shared the page on Facebook." and Likes as, "The number of times Facebook users have 'Liked' the page, or liked any comments or re-shares of this page." In this context, a page is defined as a URL on the web (ie not a Facebook page).

So, I believe that a share is a count of the total number of times that Facebook knows a URL has been shared on Facebook in general (whether through a status update, comment, etc, public and private) but to be perfectly honest, Facebook doesn't make it 100% clear. You can check out their documentation here: http://developers.facebook.com/docs/reference/fql/link_stat/

Hope that helps. Let me know if you have any more questions. Thanks!

Miranda

Hi Carolyn,

If a keyword has just been added (no rankings shown yet) it will have a calendar icon in the ranking column. If it is new to the Top 50, if you hover over the change column it will tell you that its new to the top 50 since the last ranking collection. You can also download the rankings CSV and that will give you some more history as well that might help you.

Sorry this isn't easier to see! I hope this helps for now, let me know if you have any other questions!

Thanks

Miranda Rensch - Product Manager

Hi there! Here are some suggestions I hope you'll find helpful:

1. Keyword Research

• A free tool called UberSuggest might work well for helping you brainstorm some keyword options. We hope to add more keyword brainstorming tools in the future at Moz.
• The Moz Keyword Difficulty tool is good for checking the relative volume and competition of the keywords you've brainstormed.

2. Create & Optimize Content

• Create the landing pages to target the keywords you choose, then use On-Page Grader to get a quick list of ways to optimize the page for the keyword(s) you care about.
• If you create a campaign in Moz Analytics for your domain, you can track keywords to see their ranking changes over time. We'll also find the highest ranking pages for all the keywords you track and tell you how to optimize those (similar to On-Page Grader). We also show crawl issues affecting your pages' ability to be found by search engines.

3. Outreach - Moz doesn't have any tools specifically for collecting email addresses on your site (anyone have any good tools for this?) but we do have a few tools that might help you with outreach strategies (finding leads, creating relationships, talking to your customers).

• Followerwonk is a tool that lets you search and analyze twitter users and data. One way to use this would be to do a bio search for people interested in your industry / product area. You could then begin creating relationships with them through Twitter or find other ways to reach out to them.
• Fresh Web Explorer lets you see where certain phrases are being mentioned throughout the web. You could use this to search for web conversations about your products, brand, competitor products, industry, etc. You can also set this up in a Moz Analytics campaign for a specified domain so that you can regularly track and review new mentions.
• Open Site Explorer lets you see which links you have to your site / any site you enter. So you could enter related or competitor sites to see which sites link to them, and perhaps they'd be interested in your content as well. Or you might get new content ideas from looking at this.

Hope that helps! Looking forward to seeing what others use as well! : )

Miranda Rensch - Product Manager @ Moz

Hi there!

Thanks for posting this. We don't have an alert for that kind of thing currently, but that's a great idea. We've been thinking about adding an alert system in the future, and would definitely include something like this with that project. We don't have an ETA yet, but I'll let you know when we do. Thanks!

Miranda Rensch - Product Manager