We use Bit.ly to include links in the SMS we send to our clients. for example:
https://bit.ly/2rCyvkP links to https://mindviewpsychology.com.au/online-bookings/
We are not posting this link to our website or other websites. Sorry if this is a dumb question but would this bit.ly linkback come through the bit.ly site, or is there something else we can do to get some benefit from this? Does not show up in our external links in MOZ.