Questions
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Advertising for B to B Product
We've tried with Twitter but with a very poor ROI. For B2B on Twitter is like fishing with dinamite unless you have some great quasars (accounts with very good exposure in the right niche) that can help. On the other hand we had a very good ROI going with Linkedin as a B2B channel. Personally I've never tried #2 and #3 so my opinion is pointless on those two. Hope it helps.
Online Marketing Tools | | eyepaq0 -
How Many Characters in an H1?
There's no technical limitation to the length of heading tags (h1, h2 etc) as they're not displayed anywhere other than on the content page. (Unlike the meta-title attribute, for example, that gets truncated on the Search Results page if it's too long.) Make it just long enough and no longer What I mean by that is - write it as a heading that clearly communicates the nature of the page it's introducing, but don't waste words. The more words in the header, the less your targeted words will stand out - both to search engines and to users. So cut down on stop words (the, and, if, because etc) and try to get your primary words close to the beginning of the heading if possible. But as Stefan says - make sure it makes the visitor want to keep reading - otherwise your SEO efforts have been wasted.
Intermediate & Advanced SEO | | ThompsonPaul0 -
Internal Search / Faceted Navigation
There's always the danger of being hit by Panda and other low quality penalties if you get too many of your internal search results indexed, but I've personally seen a significant boost in traffic by having my internal search pages indexable on many sites. It's also a common strategy for comparison shopping sites and other similar sites. So the answer is, it depends. If you flesh out your search pages with keyword rich content, you could see a lift in your traffic.
Intermediate & Advanced SEO | | TakeshiYoung0 -
URL for New Product
a) the less deep you can go in directories the better, keep it as close to the root as possible so #3 is out. b) marketplace should be in it's own directory since it's your brand and you should have a main landing page mindflash.com/marketplace c) don't repeate keywords, looks like stuffing, so no to these ones: mindflash.com/marketplace-training-courses/software-training mindflash.com/training-courses/software-training therefore i would research the best combination or three word mid tail searches that can capture two main phrases and all three for example: mindflash.com/marketplace/software-training-courses "software training" "training courses" "software training courses" mindflash.com/marketplace/software-courses-online or maybe more specific fits into your model mindflash.com/marketplace/php-software-training or mindflash.com/marketplace/software-training/php-courses if you need more hiearchy/granularity, but don't add folders for SEO sake - add folder if you need to organize the pages more logically use dashes not underscores use all lowercase no caps no spaces of course no funky characters drop the .html or .php extensions better to not have a slash at the end (don't forget to canonical)
Intermediate & Advanced SEO | | irvingw0 -
URL for New Product
Think about the term you want to rank for the most/get the most traffic for, then have that in the url. All the best
Intermediate & Advanced SEO | | Andropenis_Australia0 -
Dynamic URLs Appearing on Google Page 1\. Convert to Static URLs or not?
Thanks for the advise. The website name is Teachervoice.com. The site appears at #9 in Google results for the term 'elementary school teacher interview questions'. (#7 for high school teacher interview questions) URL looks like this: http://teachervoice.com/ReviewStream.aspx?ios=1&lg=11&hg=13 Change it to static or leave it as-is?
Intermediate & Advanced SEO | | mindflash0 -
Sign up form
If there is enough unique content on each individual page, having the form on each of them is best practices from a Conversion Rate Optimization perspective. Alan Bleiweiss Director of Search @ Click2Rank
Intermediate & Advanced SEO | | Click2Rank0 -
Directory Structure
Is a course going to be tagged as being about two or more kind of categories or just one? For instance, an SEO course could be put both as "Internet" and "Marketing". if you reflect your is the same problem that some eCommerce have with products' classification, so the solution I suggest you is to do what in eCommerce is common to do in these case or to avoid these cases: www.domain/course-title/ That way you avoid any possible duplication due to assigning a course to more than category and avoid potential links to both course's pages and - now that it is important - that the eventual social sharing and signals get split in two identical pages.
On-Page / Site Optimization | | gfiorelli10