Questions
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How to fix canonicalization so Google shows our company's website and not LinkedIn
Agreed with Kevin on the timing - give it 1+ weeks after publishing on your site to syndicate it elsewhere. Unfortunately LinkedIn doesn't offer a canonical option that I'm aware of, unlike others such as Medium who I think are offering it. As a resutl, the LinkedIn post should have a citation back to the original post. Something like this: This post was originally published on our blog at https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/ - take a look here at the rest of our XYZ insights on how to be a better leader. Putting this at the end of the post is fine. Italicizing or formatting it differently is fine. Adding or tweaking a call to action on why they should go to your site and subscribe or whatever is fine. Good luck!
Conversion Rate Optimization | | KaneJamison0 -
Should apartment management companies have a separate website for each of their properties?
Those are all the same brand. Something like the following on the same site makes more sense to me from both a branding and SEO perspective. modernapts.com modernapts.com/locations/ - overview page modernapts.com/locations/seattle/ - city/location page modernapts.com/locations/los-angeles/ - city/location page modernapts.com/locations/seattle/capitol-hill-penthouses/ - building page This is more or less the same as any retail/physical chain that has location pages. Here is an example of an actual brand that has locations on the same domain, city level pages, and building level pages: http://www.equityapartments.com/san-francisco-bay-apartments - city/location page http://www.equityapartments.com/san-francisco-bay/mission-bay/azure-apartments - building page I have not reviewed their overall SEO setup, but this is a great example from a URL point of view, and they have lots of useful information on their actual building level pages. The city level pages are great for SEO and targeting city-level keywords as well.
Local Listings | | KaneJamison1