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Hi Mike, Here's a Whiteboard Friday that talks about absolute vs relative URLs. It should answer your questions. I'll provide a quick example. A relative URL is any URL that DOES NOT explicitly specify the protocol (e.g., "http:// " or "https:// ") and/or domain ( promierproducts.com ) and subdomain (www), which forces the visitor's web browser (or the search engine bots) to assume it refers to the same domain or site on which the URL appears. An example would be the way your logo file is referenced on your home page - /assets/images/Promier-Logo-250-Egnyte.jpg. An absolute URL is the opposite, a URL that DOES explicitly specify the protocol, domain, and subdomain. Using the same logo file as an example, your absolute logo file would appear as www.promierproducts.com/assets/images/Promier-Logo-250-Egnyte.jpg in the code. The Whiteboard Friday explains why, from an SEO perspective, it is good to use absolute vs relative URLs.