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The OP would like to keep the URLs and queries in confidence, but here is what I found upon investigation for those that might have the same issue in the future: The main issue looks to be a recent URL change from [second most linked to URL on the domain] to the URL in question. There is a 301 redirect in place (as you mentioned), and the new URL is indexed, but it might be some time before it takes the place of the old URL. For the time being, Google for some reason thinks the other URL is the most relevant page, which is odd as there are more topical pages on the site, but I'm not a robot. Good thing is that I feel a change coming. If you do a site: search for your domain with "term in question", Google is seeing the right URL as the most relevant page after the homepage. The homepage being first makes sense since it has the term on the page and it's the strongest page on your site. A few things you might try in the mean time: Resumbit a sitemap of your old URLs that have 301 redirects. Resubmit a sitemap of the new URLs Get the three external links to the old page URL mentioned above changed to the new URL (three external links according to Moz Open Site Explorer) Your title tag and H1s are a little overstuffed with keywords right now. Try to dial that back a little and you only should have 1 H1 that is visible on the page. The H1 should be what people see as the title on the page right now rather than hidden in an extra header and in the body copy. Try those items and give it a little more time.