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Thanks Meghan, I appreciate the feedback and I understand the need to adjust, but using domain authority as a reliable KPI is becoming increasingly difficult, particularly when the historic data between the 2 models contradict one another. These are changes we have to report out on to clients, can we expect additional roll-outs in the near future? Thanks as always!

Equivalent means two or more pages that even if are targeting different languages and/or countries serve the same purpose. The easiest example is the homepage of the same brand that is targeting 3 different countries. One may be in Spanish, one in English and one in Italian; plus they can be in 3 different domain names. Despite of all the differences, they are equivalent. The same is for services pages or product pages. If product A is sold in the englis website, and Spanish and Italian one, even if their URLs structure is different and their content is different (for instance for the same different language), however they still equivalent. However, if your site are targeting different countries each one with a different language from the others, you can also consider the idea of not implementing the hreflang, but in those pages where brand name search is prevalent (how me page, contact page). but, yes, the hreflang is a must if two or more sites are in the same language even if each one of them targets a different country (eg: USA, Canada and UK). Finally, the fact that the different website you have are not Morris sites, its a plus and ideally what all websites doing international must behave.