Welcome to the Q&A Forum

Joel - Fantastic replies. I Love SEOMOZ... some many passionate folks here. You have given me some real food for thought that I will take away and break the project down a bit with. Thanks again

MenInKilts- If you want to do something solid in Canada, they are one of the best. They arent a division of Ypages canada....they own Ypages Canada network or have the exclusive rights to manage it.  These guys arent cheap but they can deliver solid results in online and traditional media outlets in Canada. We used them for several very defined digital marketing campaigns for large clients and they did a stellar job....for a large brand that wants exposure in Canada, great choice..... Hope this helps. Mark

Thanks everyone for helping out.