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This is a loaded question. Even the most brilliant and informative bloggers had to grow their web presence the old-fashioned way: by continuously providing unique and useful blog posts. You have to love what you do/write. Thanks to the recent Panda update you can start off on the right foot by simply providing real content that people want to engage with. Some things you can do to build a following: Since you're a web developer maybe you could publish some custom code-work you have done. Include a section on your blog entitled "downloads" or include a call to action button somewhere. A lot of organizations use "white papers". This establishes your credibility. And for people to view your custom code maybe they have to sign in first and then it's emailed to them. This is easy if you're using WordPress. There are many "register to download" style plugins available. codecanyon.net is an incredible source of WordPress Plugins. There are especially useful for social media A no brainer is to include share button so people viewing your posts can post to their social network profiles. Guest post on popular blogs. Include a link back to your website. If you're post is informative and "unspammy" then most likely the blog owner will include a link to your site (most likely "nofollow" but the point is to get like minded people to your blog) Enable direct posting to Facebook from your blog. You can kill many birds with one stone. You can see here the amount of plugins just for Facebook. Integrate Facebook commenting for each of your post. (where users can "sign up" for your blog through their Facebook account) The dev community is extremely discerning about crappy content. Come out of the gates swinging with enough content to post for 3 months. WordPress has a great "schedule post" set up.