Questions
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Should I use an acronym in my URL?
I agree with Kevin, use what is common for those that are searching for the information, and think using both is a good idea. In my industry it is common to see both city and airport code in the URL Example of what I commonly see: http://www.kayak.com/flight-routes/United-States-US0/Seattle-Tacoma-Intl-SEA http://www.kayak.com/flight-routes/Los-Angeles-LAX/Seattle-Tacoma-Intl-SEA http://flights.expedia.com/flights-from-seattle-to-los-angeles-sea-to-lax/
On-Page / Site Optimization | | Shawn_Huber0 -
URL structure for professional services across multiple industries
Kristina, Those are excellent points. Thank you for taking the time to respond. -Alex
On-Page / Site Optimization | | MeasureEverything0 -
Where should I 301 redirect my current domain to given this situation?
George, Thank you for your feedback. I agree with you that exact match domains are likely becoming less significant, but I thought I remembered from MozCon that case studies, as of that date (earlier this year), proved that EMDs were still resulting in clearly higher rankings. I'll have to go back to the videos. I agree with you about the age assumption. I wasn't stating that the age, itself, was the ranking factor. I meant that because it had been around for so long that natural optimizations were occurring (natural linking, natural content, etc...). This wasn't intentional though. It just occurred through the normal course of business. According to the MozBar, while on the home page, it has a Domain Authority of 19 and a Page Authority of 31 with 266 links coming in from 13 root domains. Thank you for sharing about the Google Webmaster tools restriction. I was unaware of that, but it makes sense. I could see why that would be abused, even though in this case I have a legitimate reason for doing so. I will ensure that clear navigation is in place on the home page. Thanks again George! -Alex
Local Website Optimization | | MeasureEverything0 -
Managing Subsidiaries. Should I house them all in a single domain? What about a single social media presence?
Alan, I agree with you and Ash. Providing we are willing to commit the proper resources to support separate efforts like this, I think that the ccTLD is the way to go. -Alex
Intermediate & Advanced SEO | | MeasureEverything0