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Hi Mandi, I have another suggestion but it won't come free of cost but there are 99.99% chances that your conversion will go up. Run an adwords search campaign for only branded terms and it won't cost you much but your bran visibility will increase and you will always come on top and last but not least you can show any offer/coupons at the top of search results. If you need any help please let us know we will guide you. Hope this helps. Thanks