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If as Steve points out we are understanding you correctly then multiple product pages with each one focused and optimised for each product is better than a long page featuring multiple products IF people are liekly to be searching for the product name. Each page gives you a URL, title tage, alt tag and page worth of content to optimise and focus on that product. If you are worried that the page may be a little light on content then perhaps the descriptions need to be fleshed out.

As far as I know link sculpting is obsolete. Personally I've stop using it since Matt C anounce the no follow new count back in the days. Using iframes and javascripts or even flash is not, in my opinion, a viable solution.