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Hi,

I would go with the structure without the subdomains. Usually there is barely any good way of using subdomains as it will prevent you from using the domain authority from the root domain. The new folders will make sure that you can still use the HREF language tags but will also benefit from having the domain authority instead of basically having to start all over again.

Martijn.

Hi,

Yes! You would need to do this for every specific post that you have as Google (and other search engines) would like to know about the specifics of 1 URL to see where the copies of that one are in multiple languages. A feature that I could imagine is that you would have an input field for multipe languages. If the URL structures + language always have the same way of being structured you can make sure to automate this. Usually HREF lang is something that you have your developers code into your codebase.

Martijn.

Hi,

How about creating a Trigger that is used when Sample is part of the SKU? Based on that you can activate a Tag with the conversion tracking for Adwords.

Martijn.

Hi,

I wouldn't consider this is a big issue for now. This would only matter probably if you're in a very heavy competition and this is one of the few differences that you have compared to other sites in your same industry. Which basically never happens. Also in this case the URL structure is pretty optimized for SEO. That's why I wouldn't worry about it too much. Unfortunately, as far as I know you can't turn off the alerts for this though.

Martijn.

Hey!

Make sure you check all the other checklists on the site, there can be a lot of other things involved to make sure you don't lose all your rankings. For The Next Web I wrote a checklist with all the things that we needed to take care off: https://thenextweb.com/insider/2017/02/02/marketing-the-tnw-way-18-migrating-to-https/#.tnw_WDpJUZtX

Martijn.

James is completely right here! You submit all of them so you can keep track of issues in case they come up with other versions of your site. But there is always a preferred one to use.

Spend your time wisely and go take care of the other 288+ metrics that do exist out there, this one isn't going to make any impact.

Yes, in your HREF Lang tags you're always self referencing them as well.

Hi Daniel,

I think it shouldn't, as I guess you're going to make sure the redirects are in place to link from the old sites to the new one?

Martijn.

Hi Luke,

It's a long time, unfortunately. Most of the 404 errors that I usually see in our Google Search Console properties are the ones that have been in there for ages. As you're dealing with bigger sites (+ 1 million pages) usually this is something you can't easily get rid of. For now I mostly tend to ignore them and try to focus on the crawl errors that come up during crawls via ScreamingFrog or Deepcrawl.

Martijn.

Yes, Majestic.com or Open Site Explorer or Ahrefs can tell you this exactly. They're scraping the web and checking what sites link to what other sites. You enter a URL and it will give you all the related metrics.

Hmmm. It might depend on the business that you're in. So I would mention that as well as it might change my opinion. But for now I would stick with implementing Structured Data Markup as in most cases it will help search engines better understand the content.

Hey David,

Depending on if you're using a custom template or not, you might want to look into this blog posts which is talking about that you can basically register files & styles to be inserted but they don't always have to have the version number: http://wpcrux.com/blog/wordpress-enqueue-functions-version/ . I've dealt with this once before, although it's a super tiny issue that is usually something that I would put on my roadmaps ;).

Martijn.

Hi Ann,

The length of the URL is quite arbitrary, in most cases it wouldn't be a thing that I would work on as it's something that has such a tiny impact. As long as you have nicely formatted URL structures (words, not too many parameters) you should be good in this area. Only if you have 100s of characters in there I would start worrying but in general I'd say ignore this one.

Martijn

Oh actually something I just realized is that potentially ScreamingFrog can do what you want and it will provide you with access to 8 users, but the setup is complicated. You would need to run it in a big virtual machine on AWS or Google Cloud Platform. That way you can scale the machine so it won't time out and everybody will still have access to it.

Back to your question: I've worked with Deepcrawl, a bit with Ryte and more with Botify. They're all great tools that are able to crawl your site. But you probably already looked into some of them.

Hi,

They cannot, but a competitor can. That's why most of the times you want to make sure that search pages are excluded from a search engines crawlers to avoid issues like this.

Martijn.

Have you marked up your job postings with Structured Data? It might be good to look at if not as it's something that they're taking into account for being shown in the job search widget that comes up in search results from time to time.

Sometimes the cached pages aren't the actual representation of the page that you're looking for as some of the assets can't be loaded. What I do is go into Google Search Console and try to Fetch as Google for the same page you just tried to look up as the cached version. Then check what the response is and if that matches, often it's not the case and the page will fetch just as you see it as a user. With some of the more modern techniques it's possible that the page wont' render correctly in a cached version versus the live version.

Hi Steve,

Have they thought about using HREF Lang and opening up the other sites to be indexed. I feel like from what you're describing that that might be the way to go for them as it takes the advantage of localized content and experience but also makes sure that you wouldn't sacrifice the rankings for these keywords as it wouldn't necessarily require the use of a 301 redirect.

Martijn.

Correct, I would usually advise adding in a self-referencing canonical tag to make it easier for audits and search engines to understand what the actual content is on the page.