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Questions

Is it a good idea to optimize for keywords that have no search volume if they're ranked?

Check if you have clicks (Search Console) associated with these search queries. Google's search volumes are rounded up and down in 10s, so 0 really just means less than 5. You may be surprised to find that some of these keywords bring impressions or clicks to your site, despite the fact that Google says they have no searches
Intermediate & Advanced SEO | | effectdigital

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