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Hi Mark: Two things should help you get this client on track. Read Google's guidelines (https://support.google.com/business/answer/3038177?hl=en) and pay particular attention to the sections on Name and Individual Practioners. Read them closely to avoid making costly mistake and let me know if you have any questions. Know that what Google wants to see on your GMB listings is what customers see at street-level. Whatever is on the street-level signage and print marketing, and however the phone is answered by the customer service team, is what Google wants on the listing. So, if the sign on the business reads "Jim's Paint Shop", that's what goes on all of the local business listings that represent that business, even if the legal business name is "Jim's Paint and Sign Shop, LLC". So, please read the guidelines and take point #2 into consideration and then let us know of any further questions.