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Just thought I'd update in case anyone else is finding product pages are outranking category pages like I was. (also of note this site is built on Magento) I changed all product names / URL's / Image meta so that it no longer included the keyword on 4th September. Used to be: Brand Model# Keyword (Product type) Now just: Brand Model# Google did a little dance and now my Category pages rank (for both keyword and keyword plural) rather than product pages. Rankings increased to position #3 for keyword and to #1 for keyword plural (from position 11) about a week ago and are now steady at those positions. It seems categories with only a few products were not affected (seen as over optimized) but those categories with 30+ products were.