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I ran it through the keyword difficulty tool and it appears it's a very low competition keyword. The site has a PA of 25 and a DA of 15, so I wouldn't be surprised that the keyword in the domain alone is the cause.  The .com also ranks #6 and it has nearly no content which makes me believe this is also the case for this domain as well. Matt Cutts said they would be "turning the dial down" on exact match domains, not necessarily getting rid of it as a metric.  It is still a pretty powerful ranking signal, just not as much as a few years ago. If you're trying to rank for this keyword just make sure your website design looks great and has plenty of good content, this alone should get you up there with them.  Then just follow that up basic link building, nothing serious.

Sorry about that.  You can do this through CSS by doing this (This is generic so you'll have to implement your information into it, obviously) This is some text that is placed in the transparent box. This is some text that is placed in the transparent box. This is some text that is placed in the transparent box. This is some text that is placed in the transparent box. This is some text that is placed in the transparent box.

Hi Emmanuel, Sorry to hear about your lost rankings and traffic. First question: Have you received any notice in Google Webmaster Tools? Are you registered with Google Webmaster? April 24th was the date of Penguin, which primarily targeted over-optimized anchor text. Sitewide, exact-match anchors were particularly targeted. If we take a look at your backlink profile in Open Site Explorer, we can find a number of these types of links. For example, the link on this website: http://sterlingrealtybelair.com/ The link "Custom Wooden Signs" appears on every page in the sidebar. Unfortunately, these are exactly the types of over-optimized links targeted by Penguin. Then there are links like this, which seem soley to exist to link back to your main site: signswooden.com/ If I had to guess, I would say this is where the problem lies. If this is the case, my advice would be to check Google Webmaster Tools for warnings. If you see no warnings, you can file a pre-emptive reconsideration request to verify a penalty. Then, you're probably going to be faced with a long period of link evaluation, clean-up, disavowing, and reconsideration requests. I know it's not the best news in the world, but almost any site can recover if you put in the work.