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Great answer Chris! Manas, It sounds to me like Google does not consider your brand to be an "entity" worth ranking for it's own brand name. This is why you're getting the "Did You mean?" link or "Search instead for..." in search results for your brand. The stronger your brand becomes - in Google's eye's - the less likely it is that people will see "Did You mean?" for the search. Of course, without actually knowing the terms, it's difficult to say. If your brand name is "Helocopter" it would need to be VERY strong for Google not to show results for "Helicopter". However, if your brand is "HeelCooper" you could probably resolve that problem, and several of your others, with the suggestions below. Go Through This Presentation and implement what you can, such as: Organization Schema with Schema.or Markup in the HTML or with JSON-LD Add and Define your brand on WikiData, Wikimedia and other open data sources, or repositories for brand entities Work your way up to WikiPedia by doing noteworthy things that generate press Make sure your Name, Address and Phone Number (NAP) are consistent across the web. There are many ways to format things: (Street, St. | Road Rd. | 1800, 1-800 | 555-999-5555, (555) 999-5555) | ABC, ABZ. The important thing is consistency. You need to "Disambiguate" your brand from whatever that other keyword is. This is important for search, but also in reducing the amount of your potential customers who misspell your brand. Drive more searches for your brand, and subsequent clicks to your site by generating positive publicity. Use PPC ads for your branded terms, and that other term if possible, to get as much of that traffic as possible to your site, even if you aren't ranking #1. Also, google will be less likely to recommend another search if the one you performed is generating income for them. And they can use the data gained from those real user searches to inform their algorithms, which will - hopefully - eventually result in your site showing up, as it should, for branded searches. If none of this works, consider re-branding.